‘Don’t Let Uninspired Compromise Ruin Your Homepage’ – HubSpot
The latest article on HubSpot blog is titled “Don’t Let Uninspired Compromise Ruin Your Homepage”.
Rick Burnes says, “Quick: What are the first- and second-most important jobs of your company’s homepage?
If you have a clear answer to that question, congratulations. You’re in elite company, and chances are the most important page on your site — your homepage — is working well.
If your answer is wishy-washy, you probably have an uninspired compromised on your hands. Your homepage is probably under-performing and you have work to do.
Why Focus on the ‘Job’ of Your Homepage?
Harvard Business School professor Clayton Christensen, who created the “jobs-to-be-done” framework, explains the idea using the story of a milkshake“.
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