‘How to Promote Ebooks’ – Web Marketing Today
The latest ‘Web Marketing Today’ blog post is titled “How to Promote Ebooks”.
Pamella Neely says, “Ebooks are one of the most common content marketing vehicles. They’re a good way to demonstrate your knowledge and to educate customers or clients about what you have to offer. The problem is you can’t just write it and expect your readers to come. You have to promote your ebook if you want people to read it. You have to market your marketing.
Consider the advice of Derek Halpern, founder of the blog Social Triggers, who admonishes bloggers to spend as much time promoting the posts they write as they spend time writing them. The same principle applies to ebooks or any other kind of content marketing — you can’t just create the content and hope people will find it. You have to market your content marketing”.
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