The latest article on Business Insider is titled “Twitter Is Going Head-To-Head With Facebook In ‘Custom Audience’ Advertising”.

Jim Edwards says, “Lost in the shuffle last week when Twitter officially unveiled two new video ad products was Bloomberg’s unconfirmed report that Twitter is also working on a “custom audiences” advertising tool.

Facebook already has one.

A “custom audiences” function would allow a retailer like Best Buy to bring its list of customer email addresses to Twitter. Twitter would then serve ads against any user who had the same email address as those on Best Buy’s list. By doing so, Best Buy can compare the performance of ads targeting its own customers versus those not on the list, and see which types of ads perform better. It advances the kind of ROI analytics Twitter can provide”.

Twitter Is Going Head-To-Head With Facebook In ‘Custom Audience’ Advertising

Business Insider

Sharing is caring