‘Mobile Email Marketing: 50% more app downloads from device-targeted ads’ – MarketingSherpa Case Study
The MarketingSherpa team has released a case study titled “Inbound Marketing 101: 5 steps to help you get started”.
Courtney Eckerle says, “Email marketers have seen a steady rise in mobile subscribers. The smart ones treated this group as a new segment to increase relevance and response. This case study describes a company that went a step further.
A team of consumer marketers increased orders 90% by targeting custom banner ads by mobile platform. The article walks you through a test that proves mobile subscribers are not all the same”.
Mobile Email Marketing: 50% more app downloads from device-targeted ads
MarketingSherpa
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