The MarketingSherpa team has released a case study titled “Inbound Marketing 101: 5 steps to help you get started”.

Courtney Eckerle says, “Email marketers have seen a steady rise in mobile subscribers. The smart ones treated this group as a new segment to increase relevance and response. This case study describes a company that went a step further.

A team of consumer marketers increased orders 90% by targeting custom banner ads by mobile platform. The article walks you through a test that proves mobile subscribers are not all the same”.

Mobile Email Marketing: 50% more app downloads from device-targeted ads

MarketingSherpa

Sharing is caring