The latest ‘SEO Book’ blog post is titled “Do You Trust Me?”.

Aaron Wall says, “Well, you might – if you knew what a trustworthy guy I am 🙂

But I know that’s nowhere good enough. I know I would need to earn it.

“Do I trust you?” is a question your web visitors are probably asking themselves right now.

Do they trust your title tag description and snippet enough to click the link? If they click the link, and land on your site, do the trust you enough to stay? Do they trust you enough to click deeper into your site? Do they trust you enough to hand over their e-mail address, or their credit card details?”.

Do You Trust Me?

‘SEO Book’ Blog

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