The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: 10 test ideas for optimizing webinar invites”.

Daniel Burstein says, “The majority of B2B organizations are increasing their marketing budgets for inbound marketing tactics. One of the most popular of those inbound tactics is virtual events and webinars, with 60% of marketers increasing their investment according to the MarketingSherpa 2011 B2B Marketing Benchmark Report“.

Email Marketing: 10 test ideas for optimizing webinar invites

MarketingExperiments Blog

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