‘How To Get Prospects To Say Yes’ by Tom Hopkins

Tom Hopkins’ guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “How To Get Prospects To Say Yes”.

Hopkins says, “Have you ever been forced to choose between two products? We’ve all been there – you’re standing in front of the cooler trying to decide which bottled water to choose. You make a quick decision, for the one that strikes you first, but little do you realize that your decision was made before you even stepped up to that cooler”.

How To Get Prospects To Say Yes

Marketing for Success