‘The ‘Holy Grail of Marketing’ Ken McCarthy’s Latest Article

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Read Ken McCarthy’s latest article titled “The Holy Grail of Marketing”. [Article Reprint]

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Ken McCarthy’s latest article is reprinted here.

The Holy Grail of Marketing

A quick heads up and then news about a major breakthrough in our industry.

First the heads up…

System 2007 is 2/3 sold out and you can save $300 if you nail down your seat by midnight March 1.

Even though the event is still eight plus weeks away, it’s a good idea to take advantage of the savings now so you insure you have a seat at the table.

http://www.TheSystemSeminar.com

Now for the breakthrough…

One of the things the System is famous for is teaching people how to find lucrative niche markets that other methods miss.

Here’s why this is so important…

If you pick your market wisely, success is almost inevitable.

On other hand, if you pick the wrong market, even the smartest marketing moves in the world won’t help you.

Some people call this “market research.”

I prefer to call it “target selection” because it puts the emphasis on the right place.

To me “market research” sounds too much like an academic enterprise. With all due respect to people who do standard market research, I’m not interested reading reports.

What I want are big, fat, juicy targets to go after.

Do you see the difference in attitude?

One approach is about accumulating information.

My approach is about stimulating action that gets results.

This year, I had the privilege to meet a man who has pushed the target selection process way beyond anything I ever imagined possible.

He’s a modest guy and is not likely to refer to himself this way, but I’ll say it: his work is real genius.

I asked him if he’d consider joining us at System 2007 as a faculty member. He said yes and made my year.

Even more important for you right now, he agreed to share some of his best stuff for free in a fascinating, no-holds-barred interview.

I don’t care how long you’ve been involved in Internet marketing or how successful you’ve been, if you’re like me, you’re going to find this conversation absolutely mind blowing.

Make sure you make the time for it. It may be the most important thing you listen to all year.

Enjoy!

http://www.thesystemblog.com/2007/02/glen_livingston.html

Ken

P.S. There are lots of seminars to choose from these days.

Why not go with the one that started them all? In 1994, I organized and sponsored the very first web conference ever. That was over twelve years ago.

Most of today’s “gurus” haven’t been around for more than three or four years and many of them (a shocking number really) got their introduction and foundations in Internet marketing from my trainings.

Why not learn from the best? It doesn’t cost any more and the results are much more satifying.

Full details:

http://www.TheSystemSeminar.com

     Ken McCarthy

Ken McCarthy organized and sponsored the first conference ever held on the subject of the commercial potential of the World Wide Web. His company Amacord Inc., formerly E-Media, was one of the first Internet-based businesses in the world.

In addition to working with small and mid-sized business clients since 1993, McCarthy was a consultant to NEC’s Biglobe, the largest online service in Japan, from 1996 to 2001. His book The Internet Business Manual was the first book on web entrepreneurship published in that country. He is also credited by Hotwired magazine with being one of the people responsible for the development and popularization of the banner ad, one of the key underpinnings of commercial Internet publishing.

A graduate of Princeton University, McCarthy came to the Internet industry with a varied background which included technical consulting for two of New York’s top investment banks, lecturing on educational psychology at MIT, Columbia, and NYU, and founding and operating a number of small businesses, including one that helped produce an Academy Award winning documentary. Ken McCarthy is associated with the following blogs: Ken McCarthy’s Blog, System Video Blog and Internet Video Marketing Letter

*IMNewswatch would like to thank Ken McCarthy for granting permission to reprint the latest blog posts.