Warner Music Group, a music company, and Brightcove, an Internet TV services provider, are going to offer ad-supported music-based video content over the Internet.


Warner Music Group, a music company, and Brightcove, an Internet TV services provider, are going to offer ad-supported music-based video content over the Internet.

The content will include music videos, artist interviews, live performances, and behind the scenes footage.

The companies will generate more ad revenues through a host of new syndication partners, social networks and informal sharing, according to WMG.

Music Content – Advertisements

“Music fans can easily add the video players to their blogs, web sites, and personal profile pages using the player sharing services provided by Brightcove.

Advertisers will have the opportunity to create packages around the video players and Brightcove and WMG can sell, and Brightcove will deliver, these advertisements and share in the revenue.” [source]

Jeremy Allaire, Chairman and CEO, Brightcove, said: ”Music content is incredibly popular with Internet audiences, and the Warner Music Group has an amazing catalog of music-related video content,

By using Brightcove, WMG will be able to bring that content directly to their fans in an experience that communicates their brands, takes advantage of powerful social networks, and opens new sources of revenue”. [source]

Company Information

Warner Music Group became the only stand-alone music company to be publicly traded in the United States in May 2005. With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Atlantic, Bad Boy, Elektra, Lava, Maverick, Nonesuch, Reprise, Rhino, Rykodisc, Sire, Warner Bros. and Word.

Brightcove is an open Internet TV service that empowers video producers and programmers to build broadband businesses while giving viewers more choices and control over their use of video and television.

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