Intuit Renews Agreement with comScore Networks for Internet Audience Measurement Services
Intuit, a business and financial management services provider, has renewed its information services agreement with comScore Networks for a two-year period.
Intuit, a business and financial management services provider, has renewed its information services agreement with comScore Networks for a two-year period.
comScore will provide Intuit with marketing intelligence services such as Internet audience measurement services and analysis of consumers’ online behavior, according to comScore Networks.
Dan Maurer, vice president of marketing for Intuit’s Consumer Tax Group, said: “After an evaluation of multiple vendors, we chose comScore Networks for our online measurement needs based on the depth of information available from its panel of more than two million participants”. [source]
About Intuit
Intuit provides business and financial management services for small businesses, accounting professionals and consumers.
About comScore Networks
comScore Networks is a web measurement and analysis provider. comScore has 2 million consumers who have given comScore permission to confidentially capture their browsing and transaction behaviour, including online and offline purchasing.
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