LiveWorld Receives $2 Million Investment from WPP
LiveWorld, an online customer community marketing services provider, has received a $2 million investment from WPP, a communications services groups.
LiveWorld, an online customer community marketing services provider, has received a $2 million investment from WPP, a communications services groups.
Peter Friedman, Chairman & CEO, LiveWorld, said: “Positive response to our full service solution and the LiveWorld-WPP joint venture is growing,
While our business model is proven as fundamentally cash positive and profitable, additional cash strengthens our balance sheet and positions us to further invest to support expected growthâ€. [source]
Mark Read, Strategy Director, WPP, said: “In less than two months since announcing the LiveWorld-WPP joint venture, we have already closed new community marketing programs with major brands,
This additional investment reflects this momentum and our commitment to growing our joint leadership in this space”. [source]
Company Information
WPP is an interactive marketing agency specializing in online customer communities and social networking for Fortune 1000 companies.
LiveWorld Press Release is a communications services groups, providing national, multinational and global clients with advertising.
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