SpiralFrog, a music download provider, has announced a partnership with Universal Music Group. SpiralFrog’s ad-supported service will provide UMG’s catalog for legal downloading in the US and Canada.


SpiralFrog, a music download provider, has announced a partnership with Universal Music Group. SpiralFrog’s ad-supported service will provide UMG’s catalog for legal downloading in the US and Canada.

Robin Kent, CEO of SpiralFrog, said: “Offering young consumers an easy-to-use alternative to pirated music sites will be compelling,

SpiralFrog will offer those consumers a better experience and environment than they can get from any pirate site”. [source]

The consumers can pay for their content by watching contextually-relevant, targeted advertising in an online entertainment environment, according to Kent.

Oscar Feldenkreis, Vice-Chairman of Perry Ellis International, said: “We believe SpiralFrog will deliver an audience we highly desire and need to reach,

Our audience is heavily into music and can be more easily reached on the web. We see SpiralFrog as an ideal place for us to communicate and build lasting relationships with our core audience and which give us unique new revenue opportunities”. [source]

SpiralFrog will launch in beta later this year.

Company Information

SpiralFrog offers advertising-supported legal downloads of audio and video content licensed from the catalogs of the world’s leading record labels and from independents.

Universal Music Group’s global operations encompass the development, marketing, sales and distribution of recorded music through a network of subsidiaries, joint ventures and licensees in 75 countries.

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SpiralFrog Press Release

 

 

 

 

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