Deployment of Corporate Weblogs to Double in 2006

Deployment of corporate weblogs will double in 2006, according to a new report ‘Corporate Weblogs: Deployment, Promotion, and Measurement’ by JupiterResearch.

Deployment of corporate weblogs will double in 2006, according to a new report ‘Corporate Weblogs: Deployment, Promotion, and Measurement’ by JupiterResearch.

Key findings of JupiterResearch include:

– 35% of large companies plan to create their corporate weblogs this year

– Currently 34% of large companies have their weblogs

– 70% of all site operators will implement corporate blogs by the end of 2006

– Currently 64% of executives spend around $500,000 to deploy and manage their corporate weblogs

– 32% of marketing executives said they use corporate weblogs to generate WoM around their company’s products or services.

Greg Dowling, Analyst at JupiterResearch, said: “Site operators should leverage existing Web content management best practices and functionality to decrease total cost of ownership, promote unified branding and increase site security”. [source]

To read the complete report, click here.

To visit JupiterResearch website, click here.