Hitwise is going to host a seminar for search marketers on June 22. The title of the seminar is ‘Search Essentials for Brand Marketers: Revealing Consumer Insights’.


Hitwise is going to host a seminar for search marketers on June 22. The title of the seminar is ‘Search Essentials for Brand Marketers: Revealing Consumer Insights’.

Seminar’s focus will be on analyzing Search behavior and how it reveals insight into consumers’ awareness and preferences for a brand, according to Hitwise.

Seminar Details

Learnings from the seminar:

– ‘Why search provides an accurate measure of brand awareness and associations

– How to identify what consumers associate with your brand

– How to garner insight into your campaign’s effectiveness and brand spend

– How to find out if your competitors are benefiting from your online brand marketing efforts – and what can you do about it today.’ [source]

Day/Date: Thursday, June 22

Place: The Westin, Times Square, New York.

Fees: $110.

Bill Tancer, general manager of Global Research, Hitwise, said: “Search behavior is one of the most important issues for Hitwise and it’s important for marketers to spot search branding opportunities for them to capture more online attention to their brand”. [source]

To read the complete announcement, click here.

For more information on the seminar, click here.

To register for the seminar, click here.

To go to Hitwise website, click here.

 

 

 

 

 

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