Email marketing has been one of the most used and successful weapons that the marketers across the globe have been using. Its reliable performance has made it one of the most trusted marketing tools.

Personalization is the key to successful marketing. It helps you better connect with the customers and get more sales done.

Marketing Land columnist Kyle Henderick has shared five personalization tips to help marketers improve their email marketing performance

Henderick says, “Before we dive into personalization strategies that can give your email marketing program a competitive edge, it’s important to touch on “why” the strategies below are powerful. While it sounds simple, all of these strategies focus on relevancy. Timing, location, and behavior in the data you collect, when leveraged properly, will always increase your connection with your customers. If you implement any one of the ideas below, you will see your email program ROI accelerate.

1. Use real-time data to trigger emails: This type of email is personalized based on real-time data like location, weather, or other events. Real-time emails target segments of subscribers at a time when the email content is most relevant to them.

Marketers can use real-time data creatively to increase relevancy with their customers. Major events like sports, community initiatives and weather (snow or rain) can elevate emails and boost engagement. The use of real-time data helps marketers take advantage of the moment, and relate to the individual’s current surroundings and potential mood”.

Step up your email personalization game

Marketing Land

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