B2B marketers face several challenges. For example, when it comes to lead generation barriers, 42% of B2B marketing professionals state that a lack of quality data is the biggest problem.

To help B2B marketers enhance their efforts, HubSpot’s Taylor Burke has published five tips.

On importance of nurturing leads, Burke says, “Reality show producers are the masterminds behind engaging TV. They look for contestants who will play the best on our screens — creating drama, relating to the audience, or just being outrageous.

It may be going too far to say sales is manipulation, but it is persuasion. And it’s in this stage that you need to persuade your potential customers that they want to continue on this journey. This is where your marketing and sales teams’ powers need to combine. While your reps get on the phone with the potential customer, your marketing team should be hitting them with timely, relevant multi-channel marketing, showing them your products and services are essential parts of their supporting cast”.

5 Essential Stages for Every B2B Pipeline

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