Invest in Content Curation for Better Marketing Results
Content rules the web. The rise of social networks, blogging platforms and other micro blogging sites have fueled the growth of content curation and creation.
Business.com writer Ross Simmonds has posted an article to guide marketers get themselves right in the content marketing domain.
Ross says, “Content curation is very different from creation as it’s the process of filtering through all the articles, resources, newsletters, forums and blogs to uncover and identify value resources worth sharing. Content curation is a phrase that evolved from the idea of curation in a museum or art gallery. The role of a curator in these industries is to go out and uncover the best artifacts or art pieces to show off in the gallery or museum. In today’s world, content curators take a similar role but instead of dealing with artifacts and art — they’re dealing with infographics, videos and blog posts”.
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