Daniel Tolliday says, “You’ve written a highly informative, entertaining and insightful article that is sure to knock your audiences’ socks off, and now it’s time to sit back and watch it go viral, right?

Wrong. Your job is only just beginning.

The latest B2B research notes that 77 percent of marketers say content marketing plays a significant to very significant role in their B2B marketing strategies; and globally, B2B marketers spend 28 percent of their total budgets on content marketing, so it’s important to get it right.

The performance of your content begins and ends with how well it is promoted. You would be surprised how much quality content is just sitting out there, with little-to-no social shares or traffic. And with such a high volume of content to wade through, it’s becoming increasingly difficult to get your content in front of the right audience at the right time”.

Beyond Publishing: 7 B2B Content Promotion Ideas for Your Next Post

Business.com

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