‘How Will You Communicate With Your Customers If They Don’t Read Email?’ – Forrester
Julie Ask says, “Your customers are inundated with messages every day from friends or family, work colleagues, and marketers among others. Notifications from their banks, news organizations and fitness bands also land on their mobile phones. Let me show you the home screen of my iPhone.
A summary of my communication (or lack thereof) shows:
- 24,998 unread personal emails (okay, mostly from marketers)
- 4,937 unopened work emails
- 272 unopened SMS messages
- 45 unopened/read messages on WeChat (these are from marketers)
- 0 unread notifications from Facebook (and I average 23 per day)
- 0 unread notifications from Slack (and I average 87 per day)“.
How Will You Communicate With Your Customers If They Don’t Read Email?
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