‘Email Marketing: Cleansing your list of inactive users’ – MarketingSherpa Blog
Daniel Beulah says, “One of the most difficult aspects of list cleansing isn’t always the drop in numbers — it’s convincing senior leadership why it’s necessary.
During MarketingSherpa Email Summit 2015, Courtney Eckerle, Manager of Editorial Content, MarketingSherpa, sat down in the Media Center with Jeffrey Anderson, Digital Marketing Manager, A Place For Mom. The company is a for-profit senior care referral service.
Anderson explained why it’s important to cleanse your list of inactive users and how you can convince the senior leadership of your organization that list cleansing is imperative to staying relevant in today’s ecommerce marketplace“.
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