‘The 3 Best Questions To Ask Inbound Leads’ – HubSpot
Craig Elias says, “In my last blog post, I promised to reveal the three best questions to ask an inbound lead.
Ask the wrong questions and you’ll either miss hot prospects or spend a ton of effort on those who won’t buy from you. Ask the right questions and you’ll be able to quickly tell hot prospects apart from time wasters.
There are a lot people who say you shouldn’t call someone who completes a form on your website because they’re not ready to buy, so you pepper them with more and more content, hoping they’ll call you when they’re ready. Now, I agree that a completed form doesn’t mean the person is ready to buy. But research shows that 70% of decision makers want to talk to salespeople during the early stages of their buying process.
So the next time someone completes a form on your website, pick up the freakin’ phone!“.
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