Erica Riegelman says, “Today, it’s easier than ever to start your own business. Anyone with a URL, a good product and a PayPal account can make a go of it. But if it’s easy for anybody, this also means it’s easy for everybody. The world of ecommerce is teeming with competition. So, how do you make your company and its products stand out? Here are six tips to help your small business succeed in today’s online marketplaces.

1. Pick the right ecommerce platform for you.

There are a variety of marketplaces available to sell your goods, but each has a different mission, target audience and fee structure. Make sure to select the marketplace that aligns well with your brand and makes you feel comfortable. Read through cancellation policies and reviews from other users, then narrow down your options to the best fit for you“.

6 Fundamentals for Succeeding at Online Marketing

‘Entrepreneur’ Blog

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