‘ 3 min read 3 Ways to Increase Your Brand Following’ – ‘Entrepreneur’ Blog
Entrepreneur team says, “Frequently brands will focus on how to turn social media followers into consumers but overlook the importance of enticing their current shoppers to follow them on social media. However, companies can enhance their reputation as a legitimate source of valuable information and increase business revenue when buyers become fans.
When a brand’s social media sites are up-to-date with frequent activity, site visitors are more likely to view the business as a trusted source. In fact, according to Ballihoo, 63 percent of consumers who search for local companies online are more likely to purchase from one with information on social media sites. And by having a significant number of fans as well as positive feedback and interaction from current consumers, prospective buyers viewing social media sites can be reassured that the product or service the business provides is trustworthy“.
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