Jeffrey Vocell says, “What’s the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better?

These exact questions have been at the center of a hotly contested debate that’s been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone. Because forms are a central component to your inbound strategy, it’s important to optimize them for conversions while retaining any of the indicators of quality that you and your sales team care about.

But here’s the thing: It isn’t all about form length. You should be creating specific forms based on on the context of your web visitors (like whether they’re arriving on your landing pages on desktop or mobile), as well as that of your own goals. Only after considering that context can you test and refine form length to provide higher or lower quality leads“.

Form Length Isn’t Everything: 3 Other Ways to Optimize Your Forms for Conversions

HubSpot

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