‘2014 Marketing Automation Benchmarks and Trends’ – ‘MarketingProfs’ Blog
Ayaz Nanji says, “Nearly half of global marketers (45%) say the lack of an effective strategy is hampering the success of their marketing automation efforts, according to a recent report from Ascend2.
Other factors seen as major hindrances to marketing automation success include budget limitations (44% of marketers cite as a challenging obstacle), lack of skilled staff (40%), insufficient data quality (34%), lack of management buy-in (23%), and the difficult-to-use interfaces of marketing automation software tools (22%)”.
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