‘How to Gauge Email Responses’ – VerticalResponse Blog
The latest VerticalResponse blog post is titled “How to Gauge Email Responses”.
The VR team says, “Emails are a powerful marketing tool, but how do you know which response rates are good? What kind of open rates should you have? Is an unsubscribe rate of 2 percent bad? These are all valid questions. Plenty of people just like you wonder about the same things so we’re going to break down email marketing benchmarks to help you gauge your success.We’ll define each metric, give you an average to shoot for and, with the help of online supplement retailer, Russell Lundstrom, we’ll give you some tips to get your stats where they should be“.
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