‘The Fourth Screen: How Smartwatches Could Be Used for Ads’ – ‘Mashable’

Todd Wasserman says, “Will your wrist be the next billboard?

With new entries from Sony, Samsung and Motorola hitting the market, plus rumored interest from Apple, smartwatches appear to be the next emerging category in computing. Some 15%of consumers are currently using wearable technology, a category that includes fitness bands and smartwatches, according to a recent study by Nielsen.

Historically, such interest has meant Madison Avenue can’t be far behind. “It’s always app development followed by ads,” said Jefferson Wang, head of wireless and mobility at the IBB Consulting Group“.