Customer relationship is a key in growing your business. Effective communication with your customers helps you keep them updated about your products and offerings. Also by researching you need to know more about them to keep them happy and satisfied.Econsultancy’s Nicholas Villani has published a guide to customer research.Villani says, “Whether you work in marketing, sales, product or even finance, getting out to speak with your customers is invaluable.Regardless of if you work in a multinational FMCG company, the financial sector, a not-for-profit or a start-up, the customer is... [...]