67 Content Marketing Predictions
Content marketing has been very important in 2023. It’s an effective way to build relationships with customers and create an online presence.
Content Marketing Institute contributor Stephanie Stahl has published an article featuring key trends and expert predictions on content marketing in 2024.
She says, ““Should we even bother with the annual content and marketing predictions piece,” CMI wondered. “AI will just continue to dominate the conversation. Will there be any other visions for 2024?”
Wow, did this group of Content Marketing World speakers, Content Marketing Awards winners, and other community members surprise me.
Sure, you’ll see plenty of artificial intelligence mentions. But the references aren’t about things AI can or will do. They’re about how AI heightens the need for authentic connections and content marketing fundamentals, including less glamorous work like crafting goals, processes, and guidelines.
The predictions also address developments in the industry (like social media turmoil) and the world (international conflict, election cycles, mental health) that affect the work you do – and the people you do it with and for. You’ll also find a healthy dose of confidence and hope.”
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