HubSpot Releases Social Media Content Calendar Template for Marketers
A social media content calendar is a detailed plan of upcoming posts for your social channels. It helps you run your marketing campaigns on time.
HubSpot has published
Basha Coleman says, “Creating a great content calendar is more than just adding a few Instagram post ideas to your Google calendar. Let’s dive deeper into the benefits of having a social media calendar.
1. Better Organization
A content calendar keeps you and your team organized, which is essential when managing multiple social media channels.
Rather than coming up with content ideas on the fly, you can plan your content around your organization’s needs. It can also provide more time for creating content about trending topics and upcoming holidays and events. For instance, if your company has a big event coming up, a content calendar will help you strategize how to promote it in advance.
2. Easier Scalability
Another benefit to having a social media calendar is that it can help you scale your content production without overwhelming your marketing team. By planning content in advance, you can pace production around your team’s bandwidth and other duties your department is responsible for.”
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