Social media platforms play a pivotal role in the growth of content marketing. Facebook and Twitter weigh high when it comes to promoting your content.

Content Marketing Institute contributor Ann Gynn has published an article how Twitter fares when it comes to content marketing in 2023.

She says, “The world survived the first three months of Elon Musk’s Twitter takeover.

But what are marketers doing now? Did your brand follow the shift Dennis Shiao made for his personal brand? As he recently shared, he switched his primary platform from Twitter to LinkedIn after the 2022 ownership change. (He still uses Twitter but posts less frequently.)

At the beginning of the Elon era, more than 500 big-name advertisers stopped buying from the platform. Some (like Amazon and Apple) resumed their buys before the end of 2022. Brand accounts’ organic activity seems similar.

In November, Emplifi research found a 26% dip in organic posting behavior by U.S. and Canadian brands the week following a significant spike in the negative sentiment of an Elon tweet. But that drop in posting wasn’t a one-time thing.”

Is Twitter Still a Thing for Content Marketers in 2023?

Content Marketing Institute


You May Also Like These Topics...

Designing a Winning Affiliate Marketing Strategy [Video]

Ahrefs has launched a new affiliate marketing course on YouTube. The new video lesson is titled ‘Designing a Winning Affiliate Marketing Strategy’. In this lesson, you’ll learn a simple yet effective affiliate marketing strategy for your site. Ahrefs Sharing is caring

Sharing is caring

Best Affiliate Marketing Programs for Any Niche [Video]

Ahrefs has launched a new affiliate marketing course on YouTube. The seventh video lesson is titled ‘Best Affiliate Marketing Programs for Any Niche’. In this video, you’ll learn what the best affiliate marketing programs are and how you can find niche-specific affiliate marketing programs too. Ahrefs Sharing is caring

Sharing is caring

Six Ways to Find Content Ideas for Social Media Marketing

Fresh ideas can help you keep your content marketing growing. By identifying content generation strategies, you can attract more audiences. Social Media Examiner contributor Anna Sonnenberg has published an article featuring six ways to find content ideas for your social media marketing. She says, “In this article, you’ll discover how to find content inspiration for […]

Sharing is caring

How to Find the Perfect Niche for an Affiliate Marketing Site [Video]

Ahrefs has launched a new affiliate marketing course on YouTube. The sixth video lesson is titled ‘How to Find the Perfect Niche for an Affiliate Marketing Site’. In this video, you’ll learn how to find and qualify a niche for your affiliate marketing site. Ahrefs Sharing is caring

Sharing is caring
Sharing is caring