Is Twitter Still a Thing for Content Marketers in 2023? [Answered]
Social media platforms play a pivotal role in the growth of content marketing. Facebook and Twitter weigh high when it comes to promoting your content.
Content Marketing Institute contributor Ann Gynn has published an article how Twitter fares when it comes to content marketing in 2023.
She says, “The world survived the first three months of Elon Musk’s Twitter takeover.
But what are marketers doing now? Did your brand follow the shift Dennis Shiao made for his personal brand? As he recently shared, he switched his primary platform from Twitter to LinkedIn after the 2022 ownership change. (He still uses Twitter but posts less frequently.)
At the beginning of the Elon era, more than 500 big-name advertisers stopped buying from the platform. Some (like Amazon and Apple) resumed their buys before the end of 2022. Brand accounts’ organic activity seems similar.
In November, Emplifi research found a 26% dip in organic posting behavior by U.S. and Canadian brands the week following a significant spike in the negative sentiment of an Elon tweet. But that drop in posting wasn’t a one-time thing.”
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