Video SEO is a process for optimizing traffic for your video content from Google, Bing, and other search engines.

ClickZ contributor Benjamin Broomfield has published an article answering seven questions on video SEO improvement.

He says, “Video advertising spending in the U.S. is expected to reach $78.5 billion in 2023. It is an undeniably vital part of any brand’s content strategy. Video has been found to drive a 157% increase in organic traffic from SERPs, and you can best realize these results when, just like written content, it follows SEO best practices.

Patrick Reinhart, VP of Services and Thought Leadership, Conductor, answers the most frequent questions marketers have about optimizing their video content for SEO.

1) How can SEO data help you ideate and curate video content? 

Patrick Reinhart: SEO data and search data have a million different uses across your business. As you follow search data across a year, you see trends in what people are talking about. In June you might see about Mother’s Day, in November you see searches for Black Friday and Cyber Monday. This helps show you what people may particularly want to see out of your brand. Whatever your vertical or your business, use a keyword base to guide your research. Then you’ll begin to see the small nuances and questions that people want to have answered.”

Maximize your video SEO in 2023: Proven strategies for success

ClickZ

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