SEJ Lists 10 Biggest & Best PPC Features of The Year
Search Engine Journal contributor Brooke Osmundson has published an article featuring 10 biggest & best PPC features of the year.
She says, “I’ve broken down my picks of the top 10 new PPC features and developments of 2022, encompassing as many PPC platforms and campaign types as possible.
1. Google Ads: No More Expanded Text Ads
While other platforms continue to add additional formats and options, Google continues to take away Search ad options slowly.
While it was announced back in 2021, Google officially sunset Expanded Text Ads on June 30, 2022. Search ads are now dominated by the Responsive Search Ads format.
Why is this a big deal?
For advertisers, the lack of control was a huge setback – especially for any regulated industry that needs legal approval on all copies. Additionally, many advertisers saw that their ETAs performed better than RSAs.”
Comments are closed.
