Content marketing is one of the most effective ways to promote your business and continue to increase your customer base. There are several aspects that you need to take care of for achieving content marketing success.

Content Marketing Institute contributor Ann Gynn has published an article mentioning 42 content marketing mistakes that you should avoid.

She says, “How many of these mistakes will you rectify? (And how many have you already avoided?)

Assuming rather than asking

The best way to blow your content budget is to write the wrong rebuttal – I Didn’t Ask, They Didn’t Answer – to Marcus Sheridan’s epic tome They Ask, You Answer. Yep, that’s right. Assuming you know your audience and spending loads of cash without getting to know them for real – in the pub, coffee shop, or even on Zoom – that’s where you go wrong.

You should talk to them, not just at the beginning of your process but throughout. Always ask: Does this make sense? Does this still make sense? Change things up regularly based on the responses you get. We get so caught up in what we think they want and forget to take the time to find out what they want. – Jon Burkhart, founder, TBC Global Limited

Creating content your audience doesn’t care about

Spending time and resources on creating, publishing, and promoting content that won’t meet your target audience’s needs and expectations is a waste.”

Don’t Waste Your Hard-Won Content Budget on These Avoidable Mistakes

Content Marketing Institute
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