How to Write Engaging Blog Posts
Blogging is a powerful tool that helps you enhance your online reach, establish authenticity and win the trust of your readers. In this process, engagement is the key.
MarketingProfs contributor Courtney Washington has shared 10 tips for writing engaging blog posts.
She says, ”
Though it may seem a daunting task, writing engaging content is easier than you may think. By following the 10 tips in this article, you’ll be on your way to publishing engaging blog posts.
1. Use bulleted and numbered lists
People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a simple format.
If you plan to use bullet lists in your blog posts, keep the content concise. To make your bullet points more interesting, start each with a verb. Verbs imply action and are therefore a powerful means of engaging readers’ attention.
Also pique a little bit of curiosity in your audience. They’ll be interested if they see something promising and will keep reading to get more information.”
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