A technical SEO audit involves gathering data and analyzing your eCommerce site based on its technical performance

Inflow contributor Sean Salamone has published an article highlighting five steps to conducting a technical SEO site audit for E-commerce.

He says, “Inflow has developed this checklist over our years of working with eCommerce websites, and it’s a process our team still uses today when completing audits for our clients.

1. Google Search Console & Analytics

First things first: If your Google Search Console & Analytics accounts show errors, the rest of this checklist will be null and void.

Without completing this step first, you won’t know what is actually going right and wrong within your site.

Unless your analytics platforms are tracking correctly, the data you have is useless and won’t lead to any real site improvements. This is especially important with the transition to Google Analytics 4 coming up next summer.”

How to Conduct a Technical SEO Site Audit for eCommerce

Inflow

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