Ways to Improve Your Google Keyword Rankings
Google has the largest search engine market share with more than 85% of global traffic. With the right keyword selection and content, you can make the most of your SEO efforts.
Search Engine Journal contributor Kristen M. Vaughn has shared 12 strategies to improve your Google keyword rankings.
She says, “Let’s take a closer look at various ranking factors and discuss how you can more effectively use keywords to drive search traffic.
1. Measure Your Rankings
The first (and probably the most obvious) place to start is measuring your rankings.
Without a solid understanding of your baseline keyword performance, you won’t know how far you’ve come and how much you’ve improved.
I’d highly suggest exporting all of this valuable keyword data and keeping it on file for future reference. If nothing else, it will show you how much better you’ve gotten at SEO.
Some of us may have learned the hard way, but you never know when things will change with any given tool – whether it’s how data is reported, what information we have access to, etc.”
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