Vertical Leap’s SEO Advice for 2022
Gabe Kegan, SEO Specialist at Vertical Leap has shared 10 key pieces of SEO advice for 2022.
He says, “For search marketers, 2021 was filled with algorithm updates and volatility in the SERPs, leaving us with a lot to catch up on in 2022. With so much going on over the past 12 months, it can be difficult to know where to begin with your SEO strategy for the year ahead.
So we asked our SEO experts one question before the Christmas break: “What is the one piece of SEO advice you’d say to marketers as we head into 2022?”
1. Keep tabs on MUM and its potential impacts
In June, Google announced a new AI breakthrough called Multitask Unified Model (MUM) that it claims will become 1,000 times more powerful than BERT. Since then, Google has teased several upcoming changes to the search experience and told us to expect plenty more changes as MUM’s influence grows (BERT took several years to maximise its impact).”
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