Color Psychology In Marketing [Guide]
When it comes to influencing and persuading humans, colors play an important role. We have assigned different symbols to various colors.
Blogging Wizard contributor Matt Moran has published a beginner’s guide on ‘Color Psychology In Marketing’.
He says, “Color psychology is a field of study that looks at how colors influence our perceptions and behaviours. When we apply this to marketing, we specifically look at how these colors can influence consumers’ impressions of a brand, and how they impact their purchasing decisions.
By better understanding how the colors we use influence our customers, we can make more well-informed marketing decisions.
Why color psychology matters
Understanding color psychology is crucial to the success of your marketing content. Color is what gets your audience to see what you want them to see, feel what you want them to feel, and to do what you want them to do.
The color choices you make greatly affect the usability of your website and the readability of your content, as well as the perception consumers have of your brand and products and how likely they are to make a purchase”.
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