Your website or blog’s about page helps your visitors learn about your business. A well-crafted about page can play an important role in persuading your prospects to become customers.

Blogging Wizard’s Lyn Wildwood has published a guide to writing an about page for your website or blog.

She says, “A good portion of your visitors will come across this page, so it provides a unique opportunity for you to connect with your audience and get them to take a specific action. The remainder of this article will be dedicated to both of these matters.

Tip #1: Identify your audience

We’ve already established your About page as being a major source for a call to action on your site. If you play your cards right, you can convince new visitors to subscribe to your email list, purchase products or even follow you on social media platforms.

Doing this is simple so long as you avoid the mistake of doing what most brands do with their About pages: write boring, long-winded descriptions focused solely on themselves”.

How To Write An About Page For Your Blog: A Beginner’s Guide

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