Your Guide to Using LinkedIn Product Pages
When it comes to reaching out to your target audience. The newly launched LinkedIn product pages can help you build awareness and sales for your products.
Social Media Examiner’s Louse Brogan has published an article on how to use LinkedIn Product Pages for marketing.
She says, “When LinkedIn members visit your product page, they’re invited to leave a review. The person leaving the review has to confirm that they’re a genuine customer and are asked to rate your product on a scale from 1 to 5.
The review itself can be up to 500 characters in length and LinkedIn prompts members to write about the pros and cons of the product. An optional step is to select the key strengths of the product. At the time of this writing, there are four options to choose from: Easy to Use, Easy Setup, Innovation Features, and Good Support.
Reviews are visible to the whole LinkedIn platform so anyone can see the member’s name and profile headline attached to the review. After a customer submits a review, they’re invited to follow your LinkedIn product hashtag to keep up with your product posts”.
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