The Future of SEO
Bruce Clay has published an article highlighting the future of SEO.
He says, “SEO came from humble beginnings. Back in 1996 when I started doing SEO, we had very few SEO practices. Editing a webpage with keywords was all there was to do.
One of the best of the early search engines was Infoseek. You could make changes to a webpage and immediately see how it affected the rankings. Clearly, the many search engines have changed, and now only a few are left.
Over time, editing a webpage with keywords wasn’t enough. Links became a factor, the algorithms got smarter, Google introduced AI — and well, the rest is history.
Today, SEO is a highly complex discipline spanning on-page optimization, off-page activities, technical SEO as well as a deep understanding of expertise, authority, trust, intent and even sentiment.
While Google has claimed the top three ranking factors are content, links and RankBrain, it is not enough to know just that”.
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