By using the same piece of content for different purposes you can earn more benefits from the content you create. And when it comes to social media platforms, this possibility grows.

Search Engine Journal’s Brittany Berger has shared six ways to repurpose content with Instagram’s most popular features.

She says, “For a long time, Instagram stumped marketers for companies that didn’t have a brand that easily translated into visual imagery.

If you didn’t have a physical product or appealing aesthetics, it was easy to feel like the platform wasn’t one your brand needed to worry about. But it’s becoming increasingly difficult to ignore Instagram in your social media strategy.

1. Summarize Long-Form Content in Instagram Carousels

Let’s talk about Instagram carousels first.

After all, that’s where they fall on the chart of Instagram’s most engaging post types.

instagram carousel engagement

Carousels are a perfect way to share longer-form written content you’ve created for other platforms, like blog posts, podcast show notes, ebooks, and emails”.

6 Ways to Repurpose Content with Instagram’s Most Popular Features

Search Engine Journal

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