Guest Posts without Link Building
SEO Theory’s Michael Martinez has published a new article titled ‘Guest Posts without Link Building’.
Guest posting is seen as synonymous with link building. In his article, Martinez explains guest posting minus link building.
He says, “Guest posting has been abused for link building for so many years it’s now firmly entrenched in SEO mythology as a great link building strategy. It seems no matter how many penalties (manual actions) the search engines bestow upon people for using guest post links, the Web marketing world just keeps on linking.
Guest posting’s popularity owes much to the marketing to marketers that drives sales of SEO tools, courses, newsletters, and God knows what else. There is no end to cures for poor rankings on the Web. If you’ve got a problem, someone out there will take your money in exchange for a promise to cure it.
There’s no question about whether links still matter to search engines. The question marketers should always ask is, which links do search engines care about?
You and I don’t know for sure. Your favorite SEO tools don’t know for sure. And your favorite SEO bloggers and vloggers don’t know for sure”.
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