Six Ways to Use LinkedIn for Competitor Research
By learning about your competitors and their marketing strategies you can plan your efforts. LinkedIn is one of the most popular social media platforms used for marketing.
Social Media Examiner’s Luan Wise has shared six ways to use LinkedIn for competitor research.
Wise says, “LinkedIn is the world’s largest professional network with more than 650 million users so there’s a treasure trove of information available within it.
#1: Adjust LinkedIn Profile Privacy Settings Before You Research Competitors
Before seeking out insights about your competitors, first review your own LinkedIn presence to ensure you’re not leaving yourself open to sharing valuable information about your own business. While the content you post on LinkedIn might be well-considered, if you haven’t reviewed your privacy settings, you could be giving away more information than you realize.
To access your privacy settings, click your profile photo and select Settings & Privacy. From here, consider modifying these privacy settings for your LinkedIn profile”.
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