A study conducted by eMarketer has revealed some significant findings on use of LinkedIn by marketers. According to the study, 50.3% of marketers will use LinkedIn for marketing and advertising purposes by 2021.

In 2020, approximately 49.6% of companies with 100+ employees are expected to use this platform.

eMarketer senior forecasting analyst Oscar Orozco says, “As brands become more adept at leveraging multiple social media platforms, marketers are finding success in utilizing LinkedIn to capture professional audiences at a different stage of the marketing funnel. LinkedIn has a wealth of first-party data on a professional audience and unique B2B targeting capabilities, making it a great place to engage business decision-makers. This will continue to drive increased use of the platform as a marketing tool in the coming years”.

By 2021, More than Half of Companies Will Use LinkedIn for Marketing


Sharing is caring