Facebook Messenger 4 to better connect brands and customers [report]
The Marketing Land ha reported that the Facebook Messenger 4 will enhance the users’ ability to connect with the brands online.
On how the messenger 4 will affect the brands, Amy Gesenhues says, “Facebook Messenger is gaining more traction with brands as more companies are using the messaging platform to reach consumers, either directly or via bots or ads. Facebook’s efforts to simplify the layout of Messenger and drive more engagement play right into the company’s goal of further monetizing the messaging app so that it is a consistent stream of ad revenue.
Akvile DeFazio, president of the social media marketing agency AKvertise, says her company has ramped up Facebook Messenger advertising efforts for clients because of the results they’re seeing”.
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