Strategies to drive more conversions with visual search
Voice and visual search have become the new trendsetters in the search engine marketing. With visual search too you can drive more sales for your e-commerce products.
MOZ columnist Jes Scholz has shared some useful strategies to improve conversion rate with visual search.
Scholz says, “Traditionally, image search functioned like this: Google took a text-based query and tried to find the best visual match based on metadata, markups, and surrounding copy.
But for many years now, the image itself can also act as the search query. Google can search for images with images. This is called visual search.
Google has been quietly adding advanced image recognition capabilities to mobile Google Images over the last years, with a focus on the fashion industry as a test case for commercial opportunities (although the functionality can be applied to automotive, travel, food, and many other industries). Plotting the updates, you can see clear stepping stone technologies building on the theme of visual search.
- Related images (April 2013): Click on a result to view visually similar images. The first foray into visual search.
- Collections (November 2015): Allows users to save images directly from Google’s mobile image search into folders. Google’s answer to a Pinterest board”.
Comments are closed.