The MOZ team has published the transcript of an interview with Joel Headley, Director of Local SEO and Marketing at healthcare practice growth platform PatientPop. Headley shares some secrets to help marketers improve bookings and conversions with Google Posts.

The MOZ team says, “Have you been exploring all the ways you might use Google Posts to set and meet brand goals?

Chances are good you’ve heard of Google Posts by now: the micro-blogging Google My Business dashboard feature which instantly populates content to your Knowledge Panel and individual listing. We’re still only months into the release of this fascinating capability, use of which is theorized as having a potential impact on local pack rankings. When I recently listened to Joel Headley describing his incredibly creative use of Google Posts to increase healthcare provider bookings, it’s something I was excited to share with the Moz community here”.

How to Boost Bookings & Conversions with Google Posts: An Interview with Joel Headley


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