Influencer Marketing: 4 Experiments and 3 Tips
According to an eMarketer report, 86% of marketers have used influencer marketing in the past year. This form of marketing in which focus is placed on specific key individuals rather than the target market as a whole is quite popular among the marketers nowadays.
HubSpot columnist Aja Frost has shared a blog experiment focused on influencer marketing and has also given three tips to improve it.
Frost says, “If you’re trying to drive traffic, use your time and energy to get one major influencer on board rather than five to 10 mid-level ones.
An influencer’s impact depends on both their audience size and engagement — you can get similar results from an influencer with tons of followers and low engagement and one with a medium following but crazy-high engagement.
I recommend looking at the influencer’s average Facebook post performance. If they’re receiving 600-1000+ reactions and 500+ shares on any given post, they’re probably a major influencer. Validate this by giving them a dedicated tracking URL to share and seeing how much traffic they drive”.
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